Biggest bottleneck: bounce rate
72.1% of emails bounce across both segments — this is the single largest leak in the funnel,
larger than every downstream stage combined. Your own sheet notes flag this as damaging to the
outreach.slickymedia.com sender reputation. Highest-leverage fix: run lists through an email
verification step (NeverBounce / ZeroBounce) before send, rather than after.
Other pipelines
Hiring-signal leads found~14
WhatsApp reply rate (sent → replied)4.6%
Reply → proposal conversion67%
Proposal → Won (target)AED 100k/mo